For Bookkeepers & Accountants
The only web presence strategist who actually runs a bookkeeping firm
Jordan owns Peacock Bookkeeping Services in Cranberry Township, PA. His firm ranks in Pittsburgh's local pack for "bookkeeper Pittsburgh" and dozens of long-tail queries. The same playbook he built for his own firm is the one he builds for other bookkeeping and accounting firms. Because nobody else selling web presences actually owns and runs one.
The problem every firm has (and won't admit)
Bookkeepers don't market. That's the dirty secret of the industry.
Most bookkeeping and accounting firms get clients the same three ways they always have: referrals from CPAs, referrals from existing clients, and luck. It works until growth stalls. Then panic sets in. You hire a marketing agency, they build a generic site, maybe run some Facebook ads, charge you $3,000 a month, and nothing happens. Six months later you cancel.
Here's why: the marketing agency doesn't understand your work. They've never sat on a call with a restaurant owner whose books are 14 months behind. They've never had to explain the Local Services Tax to a new hire. They've never dealt with catch-up work on $200,000 of uncategorized transactions. They build you the same website they build a dentist and a plumber, because to them, you're all "small business."
You're not. Your clients aren't looking for "accounting services." They're looking for someone who knows QuickBooks Online, handles PA quarterly estimated taxes, and won't flinch when they mention tip pooling or job costing or IOLTA trust accounts.
What Jordan does for your firm
You get found in your actual market
National bookkeeping services (Bench, Pilot, 1-800Accountant) spend millions on SEO and own the generic head terms. You don't beat them on "bookkeeping services." You beat them on "bookkeeping services [your city]" and "bookkeeping for [specific industry] in [your region]" and "QuickBooks cleanup [your county]."
The plan starts with finding every query your actual prospects type when they need you, not the ones some keyword tool guesses at. Then it builds pages that match those queries with content national services can't write because they don't know your market.
Your pages actually sound like a bookkeeper wrote them
Peacock Bookkeeping's restaurant page doesn't say "we offer comprehensive financial solutions." It says "PA sales tax on prepared food is 7 percent in Allegheny County, 6 percent state plus a 1 percent surcharge, and we file it monthly." That sentence is worth more than 500 words of marketing fluff because it proves, instantly, that the firm knows what it's talking about.
Jordan writes that same level of specificity into every page. It's not hard for him because he's written it for his own firm first.
Your industry pages actually cover your clients' industries
Generic bookkeeping firms list "industries we serve" and drop 12 logos. That ranks for nothing. Jordan builds dedicated pages for each industry you actually want to serve: restaurants, contractors, dentists, law firms, real estate agents, trades, nonprofits.
Each page explains the compliance rules for that industry in your state, the software they use, the mistakes they commonly make, and the specific pain points only someone inside the industry would know about. Those pages rank. They convert. They make your sales calls easier because prospects self-qualify before they pick up the phone.
Your site becomes a sales asset, not a brochure
Pricing calculator. Onboarding timeline. Security and compliance page. Catch-up bookkeeping landing page. Industry-specific worked examples with real numbers. Every page on your site does a specific job in the sales process, so by the time a prospect books a call, they've already read the answers to their objections.
The proof
Peacock Bookkeeping Services (Jordan's own firm) started with nothing. No rankings, no traffic, no organic leads. Inside of a year it's ranking in the Pittsburgh local pack for "bookkeeper Pittsburgh" and "bookkeeping cranberry township," pulling organic traffic from 60+ indexed pages, and running a pricing calculator that generates leads while Jordan sleeps.
Everything you'd build on his playbook is running live on his own firm first. It's not theory. It's not a case study from five years ago. It's what happened in his actual business this year.
Who this is for
- Solo bookkeepers ready to get their first 5 to 20 regular clients
- Firms with 1 to 3 employees that want to scale without hiring a sales team
- Accounting firms that want to stop fighting CPAs for referrals
- QuickBooks ProAdvisors who want the "near me" queries in their market
- Firms launching a new service line (catch-up, advisory, fractional CFO)
Who this isn't for
- National remote bookkeeping services (you need volume plays, not local depth)
- Pure tax-prep CPA firms that don't want bookkeeping clients
- Firms that want overnight results from paid ads
How it works
The 15-minute call
Jordan looks at your firm, your current site, your local SERPs, and your target clients. Tells you what's missing and whether the approach fits. No pitch, no pressure.
The plan
Jordan builds a 30 to 60 page SEO plan specific to your firm, your market, and your target industries. You review it, approve it, and know exactly what's coming.
The build
Jordan ships your pages to production. Location pages, industry pages, depth content, schema markup, the whole thing. Your site goes from a brochure to a lead machine.
FAQ
How is this different from hiring a marketing agency?
A marketing agency has to learn your industry. Jordan already runs a bookkeeping firm. Every hour he's not building your site, he's working on his own firm. The knowledge transfer is zero because he's already inside.
Do you build the actual website or just the content?
Both. Jordan builds the whole thing: Next.js site, hosting on Vercel, schema markup, sitemap, Google Search Console setup, and all the content pages.
Can you work with my existing site?
Usually yes, if it's on WordPress, Squarespace, Webflow, or Next.js. If your current site is too limiting, Jordan will tell you honestly whether a rebuild makes sense.
What's this cost?
Sprint pricing starts at $2,500. Most bookkeeping firm engagements land between $3,500 and $5,000 for the full initial build. Sprint plus growth (3 months of ongoing content and optimization) runs $5,000 to $8,000. Exact pricing depends on scope, discussed on the call.
How long does it take?
Most bookkeeping firm sites ship in 3 to 5 weeks from first call to live pages. Not 6 months. Not 12 months. Weeks.
Will it work for my market if I'm not in Pittsburgh?
Yes. The playbook is location-agnostic. Jordan has built for Pittsburgh because he lives here, but the four-step workflow is the same everywhere. Your market just has different names and different local tax rules.
Ready to be found?
Book a free 15-minute call. I'll show you exactly where you stand on Google and what it would take to get found.
Book your free callWhat to expect
You talk, I listen
Tell me about your business in your own words.
I show you where you stand
Live Google search. You'll see exactly what your customers see.
Honest assessment, no pitch
If I can help, I'll tell you how. If I can't, I'll tell you that too.
No pitch. No pressure. Just an honest look at where you stand online.