For event organizers
Your event owns Google before it starts.
500,000 visitors are coming to your city. Every one of them is going to Google the same things: where to park, where to eat, where to stay. When they search, who shows up?
Want one for your event?Free 15-minute call. I'll show you the opportunity.
The gap nobody fills
Cities spend millions hosting major events. Tourism boards have official sites. Sponsors run campaigns. Media covers the event.
But when a visitor opens Google on their phone and types "where to park for the NFL Draft" or "best bars near the draft," nobody owns those results. Official sites bury the info. Travel blogs haven't caught up. There's no single place that answers every question a visitor has.
Hundreds of thousands of searches. And nobody's built anything to capture them.
We built it for the NFL Draft. Here's what happened.
20
pages built
3
days to rank
1,099
sessions wk 1
32K+
Reddit views
Pittsburgh Draft Guide at pittsburghdraftguide.com. 20 pages covering parking, restaurants, hotels, schedule, neighborhoods, and everything else a visitor needs.
Ranked on Google in 3 days. 1,099 sessions in week one. 32,000+ Reddit views. A Canadian football podcast adopted it as their official travel resource for listeners heading to Pittsburgh.
Built for
Festivals, conferences, tournaments, city-wide events, sports drafts, political conventions, cultural celebrations. If visitors are coming and they're going to Google it, this is for you.
Questions
How far in advance do we need to start?
The earlier the better. The Draft Guide ranked within 3 days because there was search demand and no competition. Ideally, you'd start 3 to 6 months before the event. But even 4 to 6 weeks out, there's still time to capture search traffic.
What does the guide cover?
Everything a visitor would Google: where to park, where to eat, where to stay, the event schedule, getting around, family activities, watch parties. Each page targets a real search query visitors are typing into Google.
What does this cost?
Custom proposals based on the event scope and timeline. The call is free. I'll give you a clear picture of what's possible and what it would take.
Can we update the guide during the event?
Yes. Changes go live in minutes. Real-time schedule updates, last-minute venue changes, weather-related info. The guide stays current because it's built on modern infrastructure, not a static PDF.
What happens to the guide after the event?
It keeps ranking. If the event is annual, the guide becomes the go-to resource year after year. Domain authority compounds. You're not starting from scratch each time.
Own the search results before your event starts.
Book a free 15-minute call. I'll show you the search opportunity for your event and what a visitor guide could do.
Book your free call