For Real Estate Agents
Your next buyer is Googling right now. Are they finding you?
Your next buyer is on their phone right now, Googling "homes for sale in Shadyside" or "3 bedroom Mt. Lebanon" or "best real estate agent Cranberry Township." The top 5 results are Zillow, Realtor.com, Redfin, Trulia, and Homes.com. None of them send the lead to you. They send it to the highest bidder and take a cut of your commission. That's the game unless you change it.
The problem every agent knows but nobody solves
You pay for Zillow leads. The quality is awful. You pay for Realtor.com leads. The quality is slightly less awful. You buy zip code exclusivity and it costs more every year. You split commissions with the portals. You watch your email fill up with "Zillow Flex inquiries" that ghost you within 30 seconds of the first text.
Meanwhile your brokerage page on your firm's main site ranks for nothing. Your Instagram has 400 followers and 6 of them are real. Your business cards say "Top Producer 2023" and nobody's reading them.
None of this is your fault. The industry is set up so the portals own the top of the funnel and agents fight over the scraps. But there's a way out that doesn't require more ad spend: rank for the queries the portals don't want.
What the portals miss
Zillow ranks for "homes for sale [city]." You'll never beat them on that.
Zillow doesn't rank well for:
Those are the queries where an agent can rank on their own. And those are the queries where the buyer already has intent. They're not comparing 50 listings on a portal. They're looking for a specific person who knows a specific place.
What Jordan builds for agents
1
Neighborhood authority pages
One page per neighborhood you sell in. Real content about that neighborhood: market stats, school districts, commute times, price trends, what it's like to live there, what kind of buyer fits, which streets are the hottest. Not generic "this is a great place to live" content. Actual knowledge from someone who works the area every day. When someone Googles "Shadyside real estate agent" or "homes for sale in Mt. Lebanon with finished basements," those pages rank.
2
A site that loads on a phone and converts a buyer
Most agent sites are hideous and slow. Buyers are on phones. If your site takes 4 seconds to load they're already back on Zillow. Jordan builds sites on Next.js and Vercel that load instantly, look premium on mobile, and have exactly one clear call to action on every page. No carousel of stock photos. No "meet the team" page with fake headshots. No 1,500-word bio. Just proof, listings or recent sales, neighborhood content, and a way to get in touch.
3
A lead system you actually own
You get the leads. Not Zillow. Not your brokerage's broker. You. The inquiries go straight to your email and phone. You follow up. You convert. You keep 100 percent of the commission instead of splitting with a portal.
The current proof
Jordan is building a dedicated site for Dante Egizio, a real estate agent with RE/MAX Select Realty serving Pittsburgh and surrounding areas. Dante's project is live in staging and covers neighborhood authority pages, a market analysis tool, and a direct-to-agent lead capture system. Results from that build get published here as the site matures.
If you're an agent reading this before Dante's page is fully public, you're early. Jordan only takes a small number of agent builds per year because the work is custom and deep. Getting in the queue now means you get the template before every agent in Pittsburgh has it.
Who this is for
- Agents doing 10 to 50 transactions per year who want to stop buying Zillow leads
- Top producers whose personal brand is bigger than their current website lets on
- Agents focused on specific neighborhoods who want to own those neighborhoods on Google
- New agents who understand that building an online presence now beats chasing Zillow leads for 10 years
- Agents in niche specialties (luxury, investment, relocation, first-time buyers)
Who this isn't for
- Agents who think social media is their whole marketing strategy
- Agents who only want a one-page site with a headshot and a phone number
- Agents whose brokerage controls all their marketing and bans custom sites
- Agents looking for a quick flip (this compounds over months, not days)
How it works
The 15-minute call
Jordan looks at your current situation, your market, and your goals. Tells you what's missing and whether it fits. No pitch.
The plan
Jordan maps out your site: which neighborhoods you'll own, which pages you'll build, how the lead system works, and what the timeline looks like.
The build
Ships the site in 3 to 5 weeks. Real content, real schema, real lead capture, real analytics. Live and indexed.
The follow-up
Optional ongoing content work for agents who want to keep adding neighborhood pages, market reports, and case studies over time.
FAQ
Will my brokerage let me have my own site?
Most do, with restrictions on branding. Jordan has worked inside RE/MAX's compliance rules and can adapt to Keller Williams, Berkshire Hathaway, Howard Hanna, and the other major brokerages. Check your contract first.
Can you connect to my MLS?
IDX integration is available for real-time listings. It adds cost because of the feed license. Most agents start without IDX and add it once the neighborhood content is ranking.
How is this different from the site my brokerage gave me?
Your brokerage site is templated, slow, hosted on their infrastructure, and ranks for nothing because every agent in the firm has the same pages with just a different headshot. Your Jordan-built site is custom, fast, hosted on your own domain, and built to rank for queries your brokerage's site can't touch.
What about my existing lead sources?
Keep them. This isn't a replacement for Zillow. It's a second channel that generates leads for free over time while you keep paying for the fast channels. Over months, the organic channel compounds and you can start cutting back on paid.
What's this cost?
Sprint pricing starts at $2,500 for a small neighborhood focus. Most agent engagements land between $3,500 and $6,000 for a proper build with 5 to 10 neighborhood pages, custom lead forms, and full setup. Sprint plus growth (3 months of ongoing content) runs $5,000 to $9,000.
How long does it take to rank?
Indexing happens in days. Ranking happens in weeks to months depending on your market competition. First organic lead usually arrives within 60 to 90 days of launch. Full compound effect kicks in around month 6.
Ready to be found?
Book a free 15-minute call. I'll show you exactly where you stand on Google and what it would take to get found.
Book your free callWhat to expect
You talk, I listen
Tell me about your business in your own words.
I show you where you stand
Live Google search. You'll see exactly what your customers see.
Honest assessment, no pitch
If I can help, I'll tell you how. If I can't, I'll tell you that too.
No pitch. No pressure. Just an honest look at where you stand online.